Skip to content

Strategic Account Management

Quick Look

Course Format:

N/A

Start Date:

May
10,
2021

Course Length:

Less than 1 Week

Application Deadline:

No Deadline

Enrollment Fee:

3,100 EUR

Location:

The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam.

Quick Look

Course Format:

N/A

Start Date:

May
10,
2021

Application Deadline:

Asynchronous

Enrollment Fee:

3,100 EUR

Location:

The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam.

Course Description

During the programme, designed by RSM Executive Education and the Account Management Center (AMC), you will investigate the role of strategic account management, and learn practical skills to bring a culture of strategic account management to your company. This includes differentiating between strategic customers and other important customers, understanding how customers select their suppliers, how to create value with customers, and how to implement a plan for managing accounts strategically.

Program Benefits

During the programme, you will: gain a comprehensive understanding of strategic account management challenges from internal and external perspectives, learn the analytical, strategic and interpersonal skills required to manage key customers in a tough climate, including how to better recognise and define customer issues, and how to effectively communicate key messages across your customers’ organisations, develop your own action plan, tailored to your business situation, be coached by leading professors and executives from top firms, share the latest knowledge and experiences with peers, and extend your professional network.

Program Inclusion

Fees are including course materials, and lunches and snacks if applicable. These fees do not include hotel accommodation.

Who Should Attend

strategic account managerstrategic account team memberaccount executive or senior account managersales manager or sales director responsible for maintaining and growing business with strategic customersglobal account manager, key account manager, or international account managermanager in a business development role.

Application Requirements

1620604800

Instructor:

Javier Marcos Cuevas

Contact Person:

Christine Elzen

Faculty Director:

Not Provided

University:

Rotterdam School of Management, The Netherlands

Course Description

During the programme, designed by RSM Executive Education and the Account Management Center (AMC), you will investigate the role of strategic account management, and learn practical skills to bring a culture of strategic account management to your company. This includes differentiating between strategic customers and other important customers, understanding how customers select their suppliers, how to create value with customers, and how to implement a plan for managing accounts strategically.

Program Benefits

During the programme, you will: gain a comprehensive understanding of strategic account management challenges from internal and external perspectives, learn the analytical, strategic and interpersonal skills required to manage key customers in a tough climate, including how to better recognise and define customer issues, and how to effectively communicate key messages across your customers’ organisations, develop your own action plan, tailored to your business situation, be coached by leading professors and executives from top firms, share the latest knowledge and experiences with peers, and extend your professional network.

Program Inclusion

Fees are including course materials, and lunches and snacks if applicable. These fees do not include hotel accommodation.

Who Should Attend

strategic account managerstrategic account team memberaccount executive or senior account managersales manager or sales director responsible for maintaining and growing business with strategic customersglobal account manager, key account manager, or international account managermanager in a business development role.

Application Requirements

Not Provided

Instructor:

Javier Marcos Cuevas

Contact Person:

Christine Elzen

Faculty Director:

Not Provided

University:

Rotterdam School of Management, The Netherlands