Background
Edelman, a global communications firm, aimed to explore the current state, evolution, and future direction of the corporate communications function and the leadership role of communicators in today’s multistakeholder universe. They sought a partner to engage the right audience from the Fortune 500, involve senior leaders, and build momentum for the survey.
Partnership and Collaboration
Edelman partnered with the Observatory on Corporate Reputation (OCR) to conduct the Future of Corporate Communications study. Our collaboration focused on leveraging each organization’s strengths to achieve key objectives.
- Targeted Audience Engagement: OCR utilized its extensive network to ensure the participation of senior communications executives from the Fortune 500, matching the right people from the right companies as key informants.
- Qualitative Interviews: In addition to the survey, we facilitated additional qualitative interviews with senior leaders to gather deeper insights and enrich the data.
- Momentum Building: By combining resources and expertise, we built significant momentum for the survey, encouraging broad participation and timely responses.
Results
The Future of Corporate Communications study provided a comprehensive examination of the corporate communications landscape, highlighting the evolving role of communicators and their leadership in managing multistakeholder relationships. The findings have helped organizations understand the strategic importance of corporate communications and navigate the complexities of today’s communication environment.
Conclusion
This partnership exemplifies how OCR collaborates with global agencies to produce impactful research. By engaging the right audience, facilitating qualitative interviews, and building survey momentum, we ensure studies like Edelman’s Future of Corporate Communications deliver valuable insights for the entire industry.
Learn More Discover how our collaborative approach can benefit your organization. Contact us to explore partnership opportunities and drive meaningful change in your corporate communications strategy.
