Turning Communications and Corporate Affairs into Business and Societal Value
The OCR is a think tank and knowledge exchange network for materializing value out of the communications and corporate affairs functions. We work with leading global companies on this mission, by focusing on what's now, what's next, and how to get there.
Founded at the University of North Carolina, Chapel Hill in 2008, the Observatory on Corporate Reputation (OCR) is a research think tank devoted to improving and enhancing the corporate affairs and corporate communications function of the Fortune 500 and Global Forbes 2000. We produce research and supply actionable knowledge that informs and drives the corporate affairs and communications practices.Â
Our proprietary research supports the corporate affairs function as it relates to
- Public policy
- Corporate communications
- ESGD
- Health and safety
- Government relations
- Marketing
- Operations
- Philanthropy
How to Get Started
Step 2: If we’re a good match with your culture, the next step is a discovery conversation to learn about your development opportunities and discuss the customized solutions we bring to the table.
SERVICES
MASTER SUMMITS
By-invitation-only gatherings of senior leaders focused on time-sensitive issues.
SOFTWARE AND ANALYTICS
Contact us about our software and analytic
STRATEGY ANALYSIS
Contact us about our strategy analysis.
EXECUTIVE EDUCATION
Contact us about our executive education offerings.
PHONE CONSULTATIONS
Referrals. Recommendations. Resources.
RESEARCH
Benchmark research provide senior leaders objective data and the finger-on-the-pulse of their peers.
The OCR is run by Craig Carroll, Ph.D. (Founder and Executive Director) and Reid Walker, Senior Partner

Craig Carroll, PhD
Craig Carroll, PhD, is Founder and Executive Director of The OCR. He is Senior Lecturer of Rice University's Graduate School of Business.
Reid Walker
Reid Walker is Senior Partner of The OCR. Previously Reid was Chief Communications Officer for T-Mobile and Lenovo and held senior positions at Honeywell and GE.

About The OCR
The OCR is run by Craig Carroll, Ph.D. (Founder and Executive Director).
Craig Carroll, PhD
Craig Carroll, PhD, is Founder and Executive Director of The OCR. He is Senior Lecturer of Rice University's Graduate School of Business.
























































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