Intelligence on a field that changes every 90 days.
An independent research service that equips communications leaders at the world’s league-table companies — and their internal teams — with the intelligence to stay ahead, completely free of outside influence, always.
We don’t just benchmark Fortune 500.
We benchmark league-table companies.
We use multiple criteria — but we only work with companies that already appear on a publicly available league table. The list is the credential.
And other comparable rankings worldwide. If your company is on a recognised league table, you qualify.
200+ league-table companies
participate every 90 days.
That’s the floor. The benchmark is only as credible as the companies behind it — so participation has to deliver real value, even for those who don’t subscribe.
Contribute to the cycle. Get a 90-day growth plan.
Companies that take part in the benchmark receive a personalised growth plan based on the cycle they participated in — a real tool for the next 90 days.
- Personalised to your responses
- Grounded in the cycle you participated in
- Useful enough to act on immediately
- A taste of what members get every cycle
Get the whole field. Every cycle.
The growth plan answers “how am I doing?” A subscription answers “where is the field going, and how do I lead it?”
- The full benchmark intelligence
- Forward-looking decision support every 90 days
- Peer comparison against the companies you choose
- White-label assets to deploy internally
- Members: agenda-setting + Craig in your corner
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01Invitation
Eligible league-table companies are invited into the next 90-day cycle.
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0290-day survey
Contribute responses to the cycle’s benchmark — typically 20–30 minutes.
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03Growth plan delivered
Receive a personalised 90-day growth plan based on your responses.
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04Option to subscribe
Unlock the full benchmark, peer comparison, and the next cycle’s intelligence.
“This growth plan is useful — what am I missing by not subscribing?”
The growth plan isn’t just a participant benefit. It’s the most powerful sales document we have — personalised, timely, and engineered to leave them wanting more.
Built for the leaders the field depends on.
Know where the field actually is
Not vendor claims. Not consultant reports. Ground-truth benchmarks built from the practices of leading companies.
Compare against the peers you care about
Custom peer sets. Industry breakouts across 14 sectors. See exactly how your function stacks up against the companies that matter to you.
Make better decisions for the next 90 days
You don’t want a history lesson. They want forward-looking guidance — what to do next, while the intelligence is still current and the window is still open.
A membership organization.
A professional association.
A networking platform.
A research service.
That distinction changes everything about how OCR is positioned, sold, and budgeted for.
Different budget
Research budgets are typically larger, less scrutinized, and don’t compete with PRSA dues or association memberships.
Different conversation
Not ‘join our community.’ It’s ‘subscribe to the most current intelligence on your function.’
Different competitive set
Not peer networks. Gartner, Forrester, McKinsey — beaten on relevance, speed, and independence.
Not a community hub.
A research platform.
- Current and archived benchmark findings
- Decision support for the next 90 days — not history lessons
- White-label assets to deploy internally
- Craig’s synthesis and forward-looking analysis (Strategic tier)
Research that drives implementation
within the same 90-day cycle.
Most research products end at insight. OCR begins there.
By the time the report lands, the field has already moved. You’re left translating insight into action on your own — usually after the window has closed.
Every cycle ships with implementation frameworks. You move while the intelligence is still current — before the next cycle resets the rules.
The only independent, peer-driven research on how the world’s league-table communications functions actually operate — updated every 90 days.
OCR works for you.
Only you.
Only the your internal people.
Not a policy. A positioning statement. The moat. The trust. Everything.
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No agency will ever influence what OCR sees or says
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No consultant will ever have access to what participants share
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No media outlet, journalist, or news organization will ever receive our research
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No trade group, association, or industry body will ever partner on or distribute it
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Intelligence stays inside the client organization. Period.
Craig.
Independent. On your side. Always.
The field changes every 90 days.
Be the leader who’s already there.
Subscriptions are by application. Reach out to discuss your peer set, your priorities, and the tier that fits.
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About the Show
Communication Breakdown is a production of the Observatory on Corporate Reputation.
Join Craig E. Carroll and Steve Dowling as they analyze modern reputation crises.
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