Home - The Observatory on Corporate Reputation

Founded at the University of North Carolina, Chapel Hill in 2008, the Observatory on Corporate Reputation (OCR) is a research think tank devoted to improving and enhancing the corporate affairs and corporate communications function of the Fortune 500 and Global Forbes 2000. We produce research and supply actionable knowledge that informs and drives the corporate affairs and communications practices.

Our proprietary research supports the corporate affairs function as it relates to

Public policy
Corporate communications
ESGD
Health and safety

Government relations
Marketing
Operations
Philanthropy

The OCR Launches New Online Executive Roundtable Platform

News Releases

NEW YORK, JULY 15, 2020 – The OCR Network today announced the launch of a new online platform for hosting executive roundtables. The OCR, a research think tank and

The OCR Launches New Corporate Affairs Consultancy

News Releases

NEW YORK, MARCH 3, 2020 – The OCR Network today announced the launch of a new corporate affairs consultancy. The OCR, a research think tank and consultancy with offices

Reid Walker Joins The OCR as Senior Partner

News Releases

NEW YORK, JANUARY 28, 2020 – The OCR today announced that Reid Walker has joined the company as Senior Partner. Most recently, Walker served as communications director for US Senator

Step 1: Let’s plan a capabilities briefing to get to know us, how we manage risks and deliver ROI. We’ll review the top requirements to look for to help you make a good decision.

Step 2: If we’re a good match with your culture, the next step is a discovery conversation to learn about your development opportunities and discuss the customized solutions we bring to the table.

Step 3: Participate in a co-creation meeting (ideally in person) to collaboratively scope custom deliverables and outcomes and agree on the investment range and timing for the project.

Step 4: Approve the final agreement that includes data-driven measures of success for the project, and get started on creating a culture of connection!

MASTER SUMMITS

By-invitation-only gatherings of senior leaders focused on time-sensitive issues.

SOFTWARE AND ANALYTICS

STRATEGY ANALYSIS

RESEARCH

Benchmark research provide senior leaders objective data and the finger-on-the-pulse of their peers.

EXECUTIVE EDUCATION

PHONE CONSULTATIONS

Referrals. Recommendations. Resources.

The OCR is run by Craig Carroll, Ph.D. (Founder and Executive Director) and Reid Walker, Senior Partner

Craig Carroll, PhD

Executive Director

Craig Carroll, PhD, is Founder and Executive Director of The OCR. He is Senior Lecturer of Rice University's Graduate School of Business.

Reid Walker

Senior Partner

Reid Walker is Senior Partner of The OCR. Previously Reid was Chief Communications Officer for T-Mobile and Lenovo and held senior positions at Honeywell and GE.