Center for Consumer Marketing

Our mission is to address the needs of students, academics, industry, and society for research and education concerning consumer behavior issues. CCM (formerly known as the Foundation for Distribution Research) was established in 1981 as one of the departments of the Stockholm School of Economics. We define our task as developing knowledge about how marketing activities (advertising, store environment, salesperson behavior etc) influence consumers’ emotions, cognitive reactions, and behavior. Typically, our research activities comprise experiments, because we believe that experiments are particularly well-suited to handle influence aspects.