Center for Market Studies

The research conducted at the Center for Market Studies (CMS) primarily concerns change and development of markets and industries, including how various actors take action to influence the direction of such developments. CMS is one of the oldest research centers at SSE and can trace its lineage back to the first marketing professor at SSE, Gerhard Törnqvist. The center has a long history of research on goods distribution, business markets and business-to-business marketing. Today, however, we also have ongoing projects directly concerned with consumer markets and marketing. Our research focuses on understanding changes in different types of markets and market systems, and how various actors take action within these contexts. Focus, then, is on dynamics at the meso-level of the economy, i.e. we study change in industries, markets, ecosystems, and/or networks. This means that our research covers marketing and sales, purchasing and supply chain management, technology development and diffusion, technology enabled business transformations, institutional changes in markets, international marketing, retailing and distribution, sustainability, etc.