Skip to content

Wharton Customer Analytics (WCA)

Wharton Customer Analytics is the preeminent academic research center focusing on the development and application of business analytics methods. WCA focuses on all aspects of the customer experience. Through research and experiential learning engagements, we work with companies to:
  • Tags: Consumer Marketing, Customer Analytics, Marketing and Sales
Research Center contact info, faculty members and events
are only available to OCR Network members.

Related Research Centers

Center for Customer Insights
Customer Insights
In: Customer Insights, Customer Service, Marketing and Sales
Center for Customer Insights
Yale University
Tags: Customer Insights, Customer Service, Marketing and Sales
A.C. Nielsen Center for Marketing Analytics and Insights
Analytics
In: Analytics, Business Insights, Digital Transformation, Marketing, Marketing, Marketing Analytics, Marketing and Sales
A.C. Nielsen Center for Marketing Analytics and Insights
University of Wisconsin at Madison
Tags: Analytics, Business Insights, Digital Transformation, Marketing, Marketing, Marketing Analytics, Marketing and Sales
David F. Miller Retail Center
Marketing and Sales
In: Marketing and Sales, Retail, Retail
David F. Miller Retail Center
University of Florida
Tags: Marketing and Sales, Retail, Retail
The Center for Services Leadership (CSL)
Leadership
In: Leadership, Leadership, Leadership Types, Marketing and Sales, Service, Service Management
The Center for Services Leadership (CSL)
Arizona State University
Tags: Leadership, Leadership, Leadership Types, Marketing and Sales, Service, Service Management

Browse all research centers

Browse all
research centers